Made with Photoshop, I compiled a collage of pop culture that my target audience would consume. This is ideal for my 16-25 year old audience that will be emotionally engaged with my music video which features indie/folk type music.
I have included the media platforms they are likely to use (TikTok, Instagram etc) as well as what their current interests are likely to be (such as games, films and activities). To fit with my brief of a music video, I have included popular age ranged music that my audience listen to such as Rina Sawayama, Hamilton, Hozier and Frank Ocean - all artists whose audience lie in the same demographic as my music video.
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