website walkthrough

HOMEPAGE

My homepage features my music video with an explanation of the narrative on the side. This is a key convention of music artist's websites and is used to promote their latest releases. To establish the cross-media artist identity, I included the artist logo at the start of the music video and my 30 second audio-visual

To promote the music video, I included a 'stream' section which has links to the song on different platforms. This is a key aspect of promotion for music artists. 

The logo on the website links back to the home page

To make sure that my artist webpage is zeitgeist of the time, I altered the tour banner to be a 'Virtual concert' which will be live-streamed instead. This is a key trend with music artists in these circumstances due to the pandemic and will hypothetically appeal to avid fans and mass audiences.

My 30 second audio-visual is a behind the scenes, exclusive footage "Making of" the music video Dreamgirl. This will particularly benefit the avid fans who will be in search for more footage from the artist that stretches beyond the music video itself. It shows the identity of the artist beyond their presented persona. 

I have inserted a quote from the artist themselves with a link to the 'About' page. This will allow fans to see a more personalized message from the artist and will strengthen the artist-fan relationship.

Easter Egg pop-up [when clicking the secret love note on the home page]

The easter egg that is on my homepage links to a discount on the merchandise, this will appeal to avid fans of the artist and can also strengthen fan communities. 

ABOUT PAGE 

At the top of this page, I put a personalized note from the artist herself, expressing her feelings about the latest album. To make it seem authentic I used a handwritten font for her signature. The formal leter structure of 'Dear Listener' and 'Sincerely Rize' is attuned with the concept of the music video and has links to the promotional campaign, thus anchoring her cross-media brand identity.

To strengthen the artist's identity as specified on the brief, I included some of the artist's favourite media such as films and books. Hypothetically, this will allow fans to gain a further insight to their idol and expands the artist's identity beyond musical activities. 

Beneath, I inserted a carousel of ad-like banners to promote the artist's merchandise line-up. The items included coincide with the interests of my target demographic of 16-25 year olds with things such as phone cases, tote bags, posters and vinyls. I used the artist logo in some merchandise to establish a clear artist identity as well as included the album cover on the vinyl to anchor the artist's latest release. 

The promotion campaign that I used for the artist's latest comeback is a twitter bot. Users can message the account with a message using the hashtag #Sincerely [the name of the artist album] with a message to another user who they can @. The bot will then moderate and post these tweets using the same hashtag. This will spread the word about the artist's newest album as well as increase fan communications within their already established communities and reach out to potential audiences. Twitter also seemed to be the best option for artist-fan interaction with my target demographic of 16-25 year olds.