FINAL WEBSITE

 LINK TO MY WEBSITE 

Homepage (scrolling down) :

My homepage features my music video with an explanation of the narrative on the side. This is a key convention of music artist's websites and is used to promote their latest releases. To establish the cross-media artist identity, I included the artist logo at the start of the music video and my 30 second audio-visual

To promote the music video, I included a 'stream' section which has links to the song on different platforms. This is a key aspect of promotion for music artists. 

The logo on the website links back to the home page

About page  (scrolling down)

To make sure that my artist webpage is zeitgeist of the time, I altered the tour banner to be a 'Virtual concert' which will be live-streamed instead. This is a key trend with music artists in these circumstances due to the pandemic and will hypothetically appeal to avid fans and mass audiences.

My 30 second audio-visual is a behind the scenes, exclusive footage "Making of" the music video Dreamgirl. This will particularly benefit the avid fans who will be in search for more footage from the artist that stretches beyond the music video itself. It shows the identity of the artist beyond their presented persona. 

I have inserted a quote from the artist themselves with a link to the 'About' page. This will allow fans to see a more personalized message from the artist and will strengthen the artist-fan relationship.

Easter Egg pop-up [when clicking the secret love note on the home page]

The easter egg that is on my homepage links to a discount on the merchandise, this will appeal to avid fans of the artist and can also strengthen fan communities. 

About page [second linked page]

At the top of this page, I put a personalized note from the artist herself, expressing her feelings about the latest album. To make it seem authentic I used a handwritten font for her signature. The formal leter structure of 'Dear Listener' and 'Sincerely Rize' is attuned with the concept of the music video and has links to the promotional campaign, thus anchoring her cross-media brand identity.

To strengthen the artist's identity as specified on the brief, I included some of the artist's favourite media such as films and books. Hypothetically, this will allow fans to gain a further insight to their idol and expands the artist's identity beyond musical activities. 

Beneath, I inserted a carousel of ad-like banners to promote the artist's merchandise line-up. The items included coincide with the interests of my target demographic of 16-25 year olds with things such as phone cases, tote bags, posters and vinyls. I used the artist logo in some merchandise to establish a clear artist identity as well as included the album cover on the vinyl to anchor the artist's latest release. 

The promotion campaign that I used for the artist's latest comeback is a twitter bot. Users can message the account with a message using the hashtag #Sincerely [the name of the artist album] with a message to another user who they can @. The bot will then moderate and post these tweets using the same hashtag. This will spread the word about the artist's newest album as well as increase fan communications within their already established communities and reach out to potential audiences. Twitter also seemed to be the best option for artist-fan interaction with my target demographic of 16-25 year olds.

website walkthrough

HOMEPAGE

My homepage features my music video with an explanation of the narrative on the side. This is a key convention of music artist's websites and is used to promote their latest releases. To establish the cross-media artist identity, I included the artist logo at the start of the music video and my 30 second audio-visual

To promote the music video, I included a 'stream' section which has links to the song on different platforms. This is a key aspect of promotion for music artists. 

The logo on the website links back to the home page

To make sure that my artist webpage is zeitgeist of the time, I altered the tour banner to be a 'Virtual concert' which will be live-streamed instead. This is a key trend with music artists in these circumstances due to the pandemic and will hypothetically appeal to avid fans and mass audiences.

My 30 second audio-visual is a behind the scenes, exclusive footage "Making of" the music video Dreamgirl. This will particularly benefit the avid fans who will be in search for more footage from the artist that stretches beyond the music video itself. It shows the identity of the artist beyond their presented persona. 

I have inserted a quote from the artist themselves with a link to the 'About' page. This will allow fans to see a more personalized message from the artist and will strengthen the artist-fan relationship.

Easter Egg pop-up [when clicking the secret love note on the home page]

The easter egg that is on my homepage links to a discount on the merchandise, this will appeal to avid fans of the artist and can also strengthen fan communities. 

ABOUT PAGE 

At the top of this page, I put a personalized note from the artist herself, expressing her feelings about the latest album. To make it seem authentic I used a handwritten font for her signature. The formal leter structure of 'Dear Listener' and 'Sincerely Rize' is attuned with the concept of the music video and has links to the promotional campaign, thus anchoring her cross-media brand identity.

To strengthen the artist's identity as specified on the brief, I included some of the artist's favourite media such as films and books. Hypothetically, this will allow fans to gain a further insight to their idol and expands the artist's identity beyond musical activities. 

Beneath, I inserted a carousel of ad-like banners to promote the artist's merchandise line-up. The items included coincide with the interests of my target demographic of 16-25 year olds with things such as phone cases, tote bags, posters and vinyls. I used the artist logo in some merchandise to establish a clear artist identity as well as included the album cover on the vinyl to anchor the artist's latest release. 

The promotion campaign that I used for the artist's latest comeback is a twitter bot. Users can message the account with a message using the hashtag #Sincerely [the name of the artist album] with a message to another user who they can @. The bot will then moderate and post these tweets using the same hashtag. This will spread the word about the artist's newest album as well as increase fan communications within their already established communities and reach out to potential audiences. Twitter also seemed to be the best option for artist-fan interaction with my target demographic of 16-25 year olds.

Statement of Intent

 

clearer version can be accessed here

Design progress

 Graphic Design progress :

for a better view > Design progress 

WEBSITE planning : flatplan

 Website Flatplan :

for a better view > Website flatplan 

PHOTOGRAPHY progress : concept reflection

 Edited and colour graded pictures (made in Photoshop)

To adhere to the 'dream' concept of my music video, I made sure to use natural lighting and add a slight haze when editing. I wanted the bright colours to reflect that of a utopia (hence why the costumes are white). The low contrast and high vibrancy pictures connote a dream-esque setting which is a predominant feature in my music video. The mise-en-scene further contributes to the overall 'natural' feel of the music video as I stated in my pitch

Raw pictures (unedited)

TEXTUAL ANALYSIS website : Jaden Smith

  Homepage

The main image on the website immediately established Jaden Smith as the artist. In terms of layout, the website seems to take on a minimalist, easily navigational approach. Notably, the colour scheme of the main image is complimentary to the rest of the website and his 'artist logo' at the top right; this creates a concrete house style of the website and perhaps tells us about the artist's personna

A range of merchandise is presented when you scroll down on the home page, again the colour scheme is complimentary of the overarching style that the site is going for. These pieces of merchandise promote, also, Jaden Smith's latest album release and would be very highly regarded by his fans. By having a saturated purple and blue colour palette, the artist is strengthening the concept of his latest release. 

Interestingly, some shots from the music video appear on the home page, accompanied by text at the bottom right which seems to be snippets from the video's screenplay. It outlines the artist's position, action and location. This will especially be appreciated by avid fans who can have this exclusive content only on the website. These shots in particular are close-ups of the star, as expected from a high label artist.

At the bottom of the homepage is all of his album releases along with some information about each one. These 'information cards' show clearly his achievements and previous releases. Once again, a consistent theme is present with the concepts, anchoring his artist personna very clearly, giving him an identifiable and original style. 

More of these information cards about his releases can be found on the 'MUSIC' page of the website 

A key convention of musician's website is the mailing list and further social media links. This allows the artist's fanbase to grow and offers exclusive content, deals and notifications to those who join the mailing list. 

Gallery page 

The gallery page on the website I found particularly interesting as it was home to many shots from behind the scenes of the music video. These pictures are candid shots taken during the shooting due to them being blurry and shot on a handheld camera. Nonetheless, the shots show the artist to be fun and happy, reflective of both his music and his brightly themed concept. Notably, all the models and people in the shots are wearing the official merchandise. This product placement simultaneously promotes the artist and their merchandise.

Genre-wise, the artist is a rapper, but this concept is unusual for this genre, being very childlike and colourful as opposed to the dark and serious tones as expected of rap. By challenging these premonitions, the artist is freely showing his creativity with a new and fresh look, perhaps even rebranding the genre altogether with his own significant style.  

Through analyzing this website in particular, I hope to embed some of the features into my own website and consider them whilst doing my flatplan. Elements that I liked included the overarching colour scheme that was synonymous with the album covers and merchandise, the 'infromation cards' of each release, and the behind the scenes snippets with an extract from the screenplay as a way of taking up space within the home page.