Universal Music Group (UMG) is a leading music corporation with a dominating global presence due to it’s offices being in 72 countries.
- As it is a major record label, it’s main ethos is arguably more focused on money than the actual artist.
- This also means that it has more sources of income than independent record labels, enabling them to support multiple artists.
- Being a global conglomerate means that they have access to a global market and global audiences.
Distribution:
- Digitally: streaming platforms (Spotify, iTunes), preferring one track over full albums
- Physically : CDs and vinyls with stocklists including GAME and HMV
- Merchandise
- Produced ‘Shaun of the Dead’ and produced it’s soundtrack
- Some of it’s artists feature on games such as Guitar Hero.
Promotion:
- Found that social media is the best way for promoting artists – YouTube, Facebook, Instagram
UMG is a co-developer of VEVO, alongside Google and Sony- an example of cross media convergence.
CROSS MEDIA CONVERGENCE = when media products are promoted across other platforms such as social media. It may be that many different types of media products are produced and distributed.
Ownership : UMG is mostly owned by the French media corporation Vivendi but it is based in the US
Artists that are signed to Universal Music Group include : Lady Gaga, The Jonas Brothers, Taylor Swift, Amy Winehouse and Shawn Mendes.
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